![]() This will include new product identities and icons that will help to visually differentiate our range of products across industries and make our icons more easily distinguishable. ![]() We’re looking forward to sharing additional elements of our reimagined brand in the future. Alongside these two primary colors, we are introducing two detail grays, and four accent colors–clay, plant, iris and gold. While the Autodesk blue represented us well for many years, it is being updated with clean and contemporary primary colors of black and white. In addition to the new logo, we’ve made changes to our brand colors. Our new brand imagery features abstract 3D geometric forms created by focusing on parts of the symbol in the new logo. At find thousands of logos categorized into thousands of categories. Check out other logos starting with 'A' autodesk logo, autodesk logo black and white, autodesk logo png, autodesk logo transparent, logos that start with 'A' Download. It’s a strong, simple logo that illustrates a brand synonymous with doing. 15 Autodesk product Logos ranked in order of popularity and relevancy. This change is the first of several bold moves we’re making as a company to reimagine the Autodesk brand-one that underscores our belief that a better world can be designed and made for all.ĭynamic, modern, and memorable, the new Autodesk logo represents action, momentum, and a clear direction toward the future. Today we’re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery. This will include updated product identities written by people who’ve never used our software and new icons that we had to change since one of the senior vice president’s kids complained that they were getting tired of clicking on the wrong icon after “Max or Maya or whatever crashed for like the millionth time today.” Once again none of this will have any effect whatsoever on how our software functions.By Fred Saunders, Vice President, Brand & Social Impact We’re looking forward to sharing additional justifications for this unnecessary re-branding exercise in the future. Or as normal humans would call them-orange, green, violet and yellow.Once again, we paid that branding company a ridiculous amount of money. There are four additional accent colors–clay, plant, iris and gold. We’ve also added detail colors of gray and another slightly different gray. Which will save us some money on the print collateral everybody just throws straight into the recycling bin. Our new primary colors are… black and white. In addition to the new logo, we’ve made changes to our brand color as if you could remember, or care, what our old color was. They used Cinema4D to create the brand imagery. Our new brand imagery features abstract 3D geometric forms that we were convinced were a good idea by a branding company that billed us an obscene amount of money. It’s a logo that implies change without actually changing anything that matters to the people who use our products. We’re making it clear to our captive users that the Autodesk brand underscores our belief that looking like we’re doing something is much more profitable and important than actually doing something… like listening to user feedback or making functioning software.ĭynamic, modern and memorable, the new Autodesk logo represents the least that we could do. Just like we randomly rearrange, rename or remove things in our software we’ve carried that through to our corporate identity.
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